INTEGRATED GEOSPATIAL ACTIVITY REPORTING

Systems and methods for distinguishing between user mobile device location data indicating user locations within an area of interest or merely near an area of interest are disclosed. User geospatial location data is obtained at user mobile devices (e.g., smartphones) upon the triggering event of a user action (e.g., visiting a web site or using an application on the user mobile device). The location data is stored and compared against polygonal map data accurately and precisely defining a map area of the area of interest. A map view may be generated by generating markers having different styles for user location data within or near the area of interest, which markers may then be overlaid on a map including a polygon representation of the area of interest. Such map view may be augmented by additional data and presented as a report including location and additional data for a plurality of users.