APPARATUS AND METHOD FOR PERFORMING IMAGE CONTENT ADJUSTMENT ACCORDING TO VIEWING CONDITION RECOGNITION RESULT AND CONTENT CLASSIFICATION RESULT

A display control apparatus includes a viewing condition recognition circuit, a content classification circuit, and a display adjustment circuit. The viewing condition recognition circuit recognizes a viewing condition associated with a display device to generate a viewing condition recognition result. The content classification circuit analyzes an input frame to generate a content classification result of contents included in the input frame. The display adjustment circuit generates an output frame by performing image content adjustment according to the viewing condition recognition result and the content classification result, wherein the image content adjustment comprises at least content-adaptive adjustment applied to at least a portion of pixel positions of the input frame based on the content classification result.