FINDING A POTENTIALLY VIRAL FIRST MEDIA CONTENT AND TRANSMITTING A SECOND MEDIA CONTENT THAT IS SELECTED BASED ON THE FIRST MEDIA CONTENT AND BASED ON THE DETERMINATION THAT THE FIRST MEDIA CONTENT EXCEEDS A VELOCITY THRESHOLD

Systems and techniques are disclosed for publishing related media content based on the velocity measure for media content. The velocity measure for the media content may be determined based on a change in engagement rate such as a change in rate of sharing the media content via social media. The related media content may be published on a media outlet such as a website, blog, and/or an aggregation page and the publication may provide more exposure to the media content.