SYSTEM AND METHOD OF VIDEO CODING QUANTIZATION AND DYNAMIC RANGE CONTROL

Methods, apparatus and systems for processing video blocks. The method including transforming, via a transform unit, the video residual data using a single one-dimensional transform to generate a first set of coefficients associated with the video block; quantizing, via a quantization unit, the first set of coefficients to generate a second set of quantized coefficients, wherein the method for processing the video residual data includes bit-shifting any of the first and second sets of coefficients; entropy coding the second set of quantized coefficients after the bit-shifting; and transmitting the entropy coded second set of quantized coefficients. In certain embodiments, the bit shifting may include integer and/or fractional bit shifting.