Method, Content Ranking System, and Computer Program Product for Ranking Content Based on Subscriber Information

A system, method, and computer program product are presented for ranking content items. The system receives from a telecommunications network information indicating that a first subscriber has consumed a first content item through the telecommunications network, and adds an indication of the content consumption to a database. The system further receives information indicating that a second subscriber has consumed a second content item through the network, and adds an indication of the content consumption to the database. The system obtains a search result identifying a set of content items. It determines a first total number of subscribers who consumed the content item and a second total number of subscribers who consumed the content item and are determined to be similar to the requesting subscriber based on network-collected information. The system calculates a rank value for the content item using the first total number and the second total number.