PERSONALIZED SEARCH BASED ON SIMILARITY

A system and method for personalized search based on similarity may include obtaining a search term. An initial result based on the search term and including a first group of content items as stored in a content database may be generated. Each of the content items of the first group may be ranked based, at least in part, on similarity scores, each of the similarity scores individually based on a first member profile relative to individual ones of second member profiles to which an activity related to a content item of the first group corresponds. The user device may display a second group of the content items, including at least some of the first group of the content items, according to the rank of the first group of the content items.