Patent US 9,755,850

Methods, devices, and systems are provided to determine traffic conditions along a traffic path and dynamically present one or more entities with at least one alternate route. The alternate route is determined based on a number of entities along the traffic path and available routing points adjacent to the traffic conditions. The alternate route may be configured to optimize traffic for an entire traffic system rather than only optimizing traffic for receivers of the alternate routes. Data relating to the alternate routes presented to the entities can be tracked. This data may be used to evaluate an effectiveness of the routing decisions made. Effectiveness can be measured in cost and time saved or spent. Information, such as the data, determinations of the data, and/or even effectiveness of alternate routes, can be distributed to one or more parties. Distribution of the information may be associated with a tiered cost structure.