Multi-Tenant Over-The-Top Multicast

Some embodiments provide a multi-tenant over-the-top multicast solution that integrates the per user stream customizability of unicast with the large scale streaming efficiencies of multicast. The solution involves an application, different multicast groups streaming an event with different customizations, and a manifest file or metadata identifying the different groups and customizations. The solution leverages the different multicast groups in order to provide different time shifts in the event stream, different quality level encodings of the event stream, and different secondary content to be included with a primary content stream. The application configured with the manifest file or metadata dynamically switches between the groups in order to customize the experience for a user or user device on which the application executes. Switching from multicast to unicast is also supported to supplement available customizations and for failover.