METHODS AND SYSTEMS FOR ASSEMBLY OF CREWS FOR FACILITATING EXECUTION OF SOCIAL GAME ACTIVITY

Methods for assembly and management of friends for crew participation in a social gaming program. One method includes providing a game activity within the social gaming program, and the game activity is identified as gated for crew participation. The method identifies parameters for assembly of friends to complete crew participation for the game activity that is identified as gated for crew participation. Then, querying data provided by the social networking system to analyze contact data of friends that are likely for crew participation, and sending an invite message to the friends that are likely for crew participation. The friends that are accepted are added as crew members for crew participation to complete the game activity. An in-game reward for each of the friends that are part of the crew participation is generated upon detecting completion of the game activity.