ANALYTICS

Apparatus for and a method of providing access to comparison metrics data relating to the comparison of a test or target group with a reference group, such as a benchmark group. An analytics system is also described. The apparatus comprises: a database of reference metrics data determined from testing of members of a reference population; means for selecting target group metrics data, the metrics data determined from testing of the members of the target group and associated with metadata relating to the target group; means for selecting at least one item of metadata; means for selecting a reference group from the reference population in dependence on the selected metadata, the reference group being associated with reference group metrics data determined from testing of the members of the reference group and associated with metadata relating to the reference group; means for selecting a comparison aspect, the comparison aspect being associated with a subset of metrics data; means for generating comparison data relating to the comparison of the distribution of metrics data values for the target group with that of the reference group in accordance with the selected comparison aspect; and means for outputting the resulting comparison data.