METHODS, APPARATUS, AND ARTICLES OF MANUFACTURE TO MEASURE SEARCH RESULTS

Methods, apparatus, and articles of manufacture to measure search results are disclosed. A disclosed example method to measure search results includes: aggregating preview events for a first search result obtained from a monitored device and included in a first web page, the preview events corresponding to representations of web pages generated by a browser executing instructions included in the first web page containing the first search result, the instructions to cause the browser to transmit requests for the representations for display in the first web page without navigating away from the first web page; and determining a first preview metric based on a number of the preview events for the first search result and a number of search result impressions in the first search result.