METHOD AND APPARATUS FOR PREDICTING BASED ON MULTI-SOURCE HETEROGENEOUS DATA

A method and apparatus for predicting based on multi-source heterogeneous data. The method comprises: acquiring, with regard to an event of a set type, at least two types of historical data that can reflect an event result; establishing a joint likelihood model of attribute data of the event of the set type and the historical data; determining an optimal estimation of the attribute data according to a maximum posterior principle; and determining, based on a probability distribution associated with the attribute data in the joint likelihood model, a parameter in the probability distribution as a prediction result of a predicted event of the set type. Some embodiments use a hierarchical model to introduce data of different sources into different data layers, unify heterogeneous data in a joint likelihood model to perform analysis, and obtain a more accurate, instant and stable prediction result through effective fusion.