TECHNIQUES FOR GENERATING AND PROVIDING PERSONALIZED DYNAMIC LIVE CONTENT FEEDS

Exemplary methods for generating and providing personalized dynamic live content feeds are described. Recommended live content can be dynamically and intelligently provided to users based upon their prior consumption history so that the recommendations are highly relevant to the user. Live content recommendations can be provided to the user using feeds only when content exists that the user is likely to be interested in. These feeds can be displayed only when a minimum number of a specific live content items of a particular type or category are currently airing, and can be removed from the user interface when the content finishes airing and/or the minimum number of items is no longer met.