TRANSMISSION APPARATUS AND METHOD, RECEPTION APPARATUS AND METHOD, AND TRANSMISSION AND RECEPTION SYSTEM

Disclosed herein is a transmission apparatus for distributing a content to a client, including a script generation section for generating a script for obtaining user side answer information representative of an answer of a user of the client to a question regarding liking of the user, and transmission section for transmitting the script and provider side answer information representative of an answer set by a provider which provides the content to the question regarding the liking of the user to the client.