PERSONALIZING CONTENT FOR USERS

Systems and methods are provided for creating personalized programs. In one implementation, a computer-implemented method is provided. According to the method, content is assembled into a personalized program. The method includes maintaining, in a storage device, transaction history information and preference information for a user. The method selects a plurality of content components based on at least one of the transaction history information and the preference information. The method then determines a sequence of the selected content components and assembles the selected content components according to the sequence as the personalized program.