Game Retention Value Optimization System

A system has a server coupled to a data repository and software executing from a non-transitory medium on the processor, the software providing a site serving games to players connected to the server, and providing discovering instances of interaction with the server by first-time players, serving links to a first percentage of the first-time players for games having known high retention value, defined as a characteristic that first-time players who play the game return to the site within a specified period of time, serving links to a remaining percentage of the first-time players for games having no well-developed retention value, marking selection by first-time players of games having no well-developed retention value, monitoring the site for return time of players having selected games having no well-developed retention value, providing a return time period, and using the return time period, assigning or amending a retention value for the game.