CONTROLLED DEPLOYMENT OF APPLICATION FEATURE IN MOBILE ENVIRONMENT

Controlled deployment of an application feature is provided. A deployment service initiates operations to control deployment of the application feature by receiving a definition of a feature of a mobile application and a group of tenants of the mobile application from a developer. The definition is used to allow the mobile application associated with the group of tenants to activate the feature. Next, a tenant identification is received from the mobile application. The tenant identification compared to the group of tenants to detect the tenant identification as within the group of tenants. In response, an instruction is transmitted to the mobile application associated with the tenant identification to activate the feature.