SYSTEM AND METHOD FOR HANDLING SOCIAL MEDIA INPUTS IN AN EXISTING MULTI CHANNEL CONVERGED CSTA BASED INFRASTRUCTURE

Disclosed are methods and systems for handling social media inputs in an existing multi-channel converged CSTA based infrastructure. The methods and systems may be characterized by determination of priority and potential churn index of the inputs received from sentiment analysis module based on predetermined parameters. The inputs are translated into qualifier by using predetermined combinations of severity index and anticipated churn index, which are then adapted into the CSTA specifications. Thereafter, the method and system includes determination of routing of the adapted posts for further treatment using inbound mechanism or outbound mechanism. Specifically, the routing of the inbound post is carried out leveraging the “one number service” of the CSTA based infrastructure.