PRIVACY UTILITY TRADE OFF TOOL

Method(s) and system(s) for providing an optimal trade off point between privacy of a private data and utility of a utility application thereof are described. The method includes quantifying privacy content of a private data associated with a user based on uniqueness of information in the private data, where the private content comprises sensitive information about the user. The method further includes determining a privacy-utility trade off point model based on analytical analysis of the privacy content, a privacy requirement of the user, and a utility requirement of third party to which the private data is disclosed, where the privacy-utility trade off point model is indicative of optimal private data sharing technique with the third party. Furthermore, the method also includes identifying privacy settings for the user based on risk appetite of the third party, utilizing the determined privacy-utility tradeoff point model.