REAL-TIME VEHICLE FEATURE CUSTOMIZATION AT POINT OF ACCESS

Systems and methods for vehicle customization are disclosed. Customizing a vehicle configuration may include associating a wireless device of a user with the vehicle. The vehicle customization system may detect a first occurrence of an event corresponding to a set of customizable control options for the vehicle. The vehicle customization system may optionally respond to the first occurrence of the event based on a default option of the set of customizable control options. The vehicle customization system may send, to the wireless device, a notification of the event. The vehicle customization system may receive, from the wireless device, a selected control option of the set of customizable control options corresponding to the event. The vehicle customization system may respond to a second occurrence of the event based on the selected control option.