PERSONALIZED WEBPAGE FEATURE TOURING SYSTEM

Techniques for generating and providing personalized interactive tours of various features of a webpage are described. According to various embodiments, it may be determined that a device associated with a user is accessing a webpage including various webpage features. Personalized experience scores corresponding to the webpage features may be calculated. Each of the personalized experience scores may indicate a current experience level of the user with the corresponding webpage feature. Thereafter, a specific webpage feature may be identified, where the personalized experience scores indicate that the user has a relatively low current experience level with that specific webpage feature. A user-selectable tour entry user interface element may be displayed on the webpage, wherein the tour entry user interface element includes a link to an interactive tour describing the specific webpage feature.