SECURING DATA ON A COMPUTING SYSTEM

The present subject matter relates to securing data on a computing system. In an example, a request to execute an application instance of the application is received. After receiving the request a role to be associated with the application instance may be identified based on one of user inputs, an object-role mapping, and a set of rules. Further, the application is executable in a plurality of application instances and the role of the application instance is indicative of a nature of activity to be performed in the application instance. The identified role is then associated with the application instance. Based on the role, data pertaining to the application instance may be stored in a memory location allocated to the role of the application instance. Further, each role has a dedicated memory location.