METHOD AND APPARATUS FOR PROVIDING CONTENT AND METHOD AND APPARATUS FOR DISPLAYING CONTENT

Provided are a method and apparatus for providing digital content and a method and apparatus for displaying digital content. In the displaying method, method of displaying content in a terminal, situational information including at least one of information regarding a user of the terminal and information regarding an external environment is collected, whether the collected situational information conforms to display conditions of the content is determined, and then, the content is selectively displayed based on a result of the determining.