Patent US 9,854,064

A website optimization system is integrated with a website by applying generic code to the website, that being the only code needed to be applied to the native source code of the website to enable the website optimization system to optimize the website by altering one or more of: the data, functions or content assets of web pages in the website. Integration can be achieved on a one-time basis. The generic code can be placed into a website's page template or global page header, or manually to all pages in a website. The generic code can be just a single line of code, such as JavaScript® code. The generic code remains the same irrespective of any differences in the data, functions or content assets of the web pages. The generic code includes code for all commands that enable tracking of the actions that relate to the optimization objectives.