SYSTEMS AND METHODS FOR DETERMINING AUDIENCE ENGAGEMENT BASED ON USER MOTION

Systems and methods are described for measuring audience engagement for a media asset using user motion. For example, a media guidance application may receive movement logs from a plurality of user equipment. These movement logs may contain information indicating when each of the plurality of users moved, as detected by motion sensors, while the user equipment was generating for display a media asset. The movement logs may be analyzed to determine time periods during the media asset during which greater than a certain number of the plurality of users were moving. These time periods may in turn be used to infer how engaged the plurality of users were during the media asset or what portions of the media asset the plurality of users viewed. This data may be used to determine in what media assets, or portions thereof, supplemental video content should be inserted.