AUGMENTATION OF MULTIMEDIA CONSUMPTION

Disclosed are methods and apparatus for augmenting a user's multimedia consumption experience. The methods comprise while the user is consuming the multimedia presentation using a first device, that device provides (to one or more remote processors) information that may be used to identify a relevant location. The one or more processors use this information to identify the location and acquire a virtual environment. This virtual environment may be a virtual representation the location. The virtual environment is presented to the user on a second (companion) device. Using the second device, the user may explore the virtual environment and interact with virtual objects therein.