ONLINE REPUTATION IMPACTED INFORMATION SYSTEMS

Various embodiments may be generally directed to techniques and an apparatus to generate a plurality of rate indices from the historical rate information for one or more products, each of the rate indices associated with a different lead time, and determine a rate index from the plurality of rate indices associated with an optimal lead time based on a maximum correlation between the rate index and a reputation index, the reputation index based on the historical reputation information for the one or more products. In addition, a multiple linear regression model comprising one or more parameters may be generated using the rate index, the reputation index, and one or more indicator values, the multiple linear regression model may be used to determine a reputation impacted rate for a product.