INTERACTIVE COMPARATIVE DISPLAY OF INFORMATION

A system for a computer implemented interactive comparative display of information organizes a visual screen display to a user in such a way that the user is able to efficiently select information content, be presented with topical associations relating to that content, and readily compare different information content from a single display. The information content represented by each selectable result indicator is comparable with the information content represented by other selectable result indicators, wherein the information content is of a same type of information content but from a different perspective, vantage point, or provides a different alternative. A user may navigate to a particular segment of information content, and then be presented with a string of topically related segments, as well as with one or more connecting categories of information, which may otherwise not have been readily apparent to the particular selected segment, but for the display system and method.