Patent №
US 9,948,530
Granted
2018-04-17
Filed 2015
Owner
COMSCORE, INC.
Lab
—
AI components
3
kr · planning · hardware
Assignment
Recorded
Dataset
AIPD
2023_r1 edition
Application
14974495
A combined reach can be determined for multiple resources. Usage data, including audience duplication data, is used to generate audience duplication measurements for pairs of the resources. A child-resource pair is identified, and the audience duplication measurement for that resource pair is modified. The modified measurement is used to determine a combined reach for the multiple resources. A report is also generated based on the combined reach.
AI classification
Ownership
COMSCORE, INC.
assignment · 373390393
Assignors
NIEDERSTRASSER, BONNIE, BANSAL, HARVIR SINGH, JONES, RYAN, YAN, HAN
On an employer assignment, the assignors are typically the inventors.