METHOD AND SYSTEM FOR IMPLEMENTING AN ARCHITECTURE FOR A SALES CATALOG

A sales catalog interface, wherein the architecture allows the user the ability to controllably view the data with certain engines either running or not running, so that certain items of detailed information is either displayed or not displayed to the user. Data from engines may include, price, eligibility, and availability, may be retrieved synchronously or asynchronously, and may be based upon consumer context, such as account type, geography, etc.