SYSTEMS AND METHODS TO ENHANCE SEARCH DATA WITH TRANSACTION BASED DATA

Provided is a system, method, and apparatus for enhancing search data using a search engine and a transaction handler. The method includes processing, by a transaction handler, a plurality of transactions initiated at a plurality of user terminals associated with a plurality of users, receiving a request to retrieve search statistics, the request identifying at least one search term, identifying a set of search statistics based on the at least one search term identified in the request, generating a set of transaction statistics corresponding to the set of search statistics based on the transaction data, the set of transaction statistics relating the searches performed by the user terminals to an impact on transactions, correlating the set of search statistics to the set of transaction statistics, and juxtaposing the set of search statistics with the set of transaction statistics to generate a response to the request from the user.