DETERMINING A USER'S RANK IN A SOCIAL NETWORK

In an embodiment, a technique is disclosed herein to determine a first group of users for which a particular user is a member and automatically generate a first ranking of users in the first group. For the particular user, automatically generate one or more first action recommendations to increase rank among the users in the first group. And to a device accessible by the particular user, automatically provide a particular ranking of the particular user from among the first ranking and the one or more first action recommendations.