PREDICTIVE ALERT TARGETING FOR MASS NOTIFICATION SYSTEMS

A system and a method are disclosed for predicting potential reach of an alert to a targeted audience, targeted personal delivery devices and targeted non-personal notification delivery devices in an emergency mass notification system. The method includes receiving recipients and alert delivery devices data which define a targeted audience and devices of an emergency alert. The method further comprises evaluating contact and configuration data targeting quality rating, tracking data targeting quality rating and real-time data targeting quality rating based on the received recipients and devices data and a data sources repository. Responsive to the targeting quality ratings and prediction weighting data (e.g., numeric weights and descriptive thresholds), the method generating one or more predictions of the potential reach of the alert based on the targeting quality ratings.