Summary
This paper examines how different large language models (GPT-4, Gemini Pro, Llama 3.1 8B, Llama 3.1 70B, Gemma 2 9B, and Gemma 2 27B) respond to a 57-item value questionnaire. The authors find that adding “value anchors” (e.g. “protecting the natural environment from destruction or pollution” or “obeying all rules and laws”) to prompts allows models to better simulate human value judgements than baseline prompts or prompts containing other information about people (e.g. names or occupations).
Strengths
This paper draws on concepts and survey materials from psychology literature. So, this paper stands on a secure theoretical foundation around how human values are defined and conceptualized.
Weaknesses
The statement “little research has been done to study the values exhibited in text generated by LLMs” in the abstract (and echoed repeatedly in the introduction) overly downplays the amount of attention this area of research has received in the past five years. That is, it really seems to ignore all of the research that was around even in the era of BERT family models. Some prominent examples from the past five years: Social Chemistry 101 by Forbes et al. in 2020, Argyle et al. 2022’s work on simulating human samples, and Durmus et al. 2023’s work on world opinions. I see that the authors do cite Argyle et al., but it’s just strange to frame the paper as something entirely novel given such extensive related literature on the topic. See Ma et al. 2024’s “The Potential and Challenges of Evaluating Attitudes, Opinions, and Values in Large Language Models” for a recent survey. The authors may also be interested in looking at Angelina Wang’s 2024 work on language models portraying identity groups and Mingqian Zheng’s work on personas in system prompts.
The paper is written in an unclear and messy manner. It’s difficult to understand the motivation behind certain decisions (such as the varying ways they prompt the models) or grasp the substantive implications of results that are presented. Some things, like the inclusion of a sine function in Figure 4, feel very arbitrary.
As one concrete example of why the experimental choices made in this paper do not make much sense to me, let’s take for example the results shown in Table 1. Table 1 seems to show that including personas based on different types of human values results in model outputs that best fit different human value judgements. Personas based on other characteristics related to different people do not fit as well to human value judgements. This is like saying, water is water, and if we try to pretend some other non-water substance is water, it is not as water-like. The authors could look into prior literature on measurement modeling (a.k.a. how social science researchers link observed behavioral data to latent theoretical concepts) to see why the outcome of their experimental setup is unsurprising.
This paper would be stronger if it showed how its prompting approach contributes to some sort of downstream task involving values, e.g. “replicate known findings … or pretest novel hypotheses” as suggested in lines 477-478. As a model for how to do this, the authors could consider looking at Park et al’s 2022 paper on social simulacra. Their paper concludes with a study where digital platform designers use their approach for simulating social media communities.
Finally, prompting large language models with an established survey and reporting what they output is not very methodologically interesting for an ICLR audience. Not every AI/ML paper needs to showcase great methodological novelty to be a great paper, but given that this paper is not conceptually novel, either, it makes me wonder what its key contributions are. It’s possible that I may have misunderstood some key strength of this paper due to how it is written/presented; thus, I’m very open to carefully reading over the authors’ response to this review.
Minor comment:
Line 402: “Llamma” -> “Llama”
Questions
Lines 99-101: "Perhaps most surprising is our finding that the correlation between values agrees with the well known Schwartz circular model for correlations between values. We furthermore provide an explanation for how this correlation comes about." Could you clarify where you explain this in the paper?
Ethics concerns
The authors could add an ethics statement that reflects on the potential risks and limitations of their work. For example, are there ways in which prompting a model to have certain values might lead to harmful outputs?