In many reinforcement learning (RL) applications, augmenting the task rewards with heuristic rewards that encode human priors about how a task should be solved is crucial for achieving desirable performance. However, because such heuristics are usually not optimal, much human effort and computational resources are wasted in carefully balancing tasks and heuristic rewards. Theoretically rigorous ways of incorporating heuristics rely on the idea of \textit{policy invariance}, which guarantees that the performance of a policy obtained by maximizing heuristic rewards is the same as the optimal policy with respect to the task reward. However, in practice, policy invariance doesn't result in policy improvement, and such methods are known to empirically perform poorly. We propose a new paradigm to mitigate reward hacking and effectively use heuristics based on the practical goal of maximizing policy improvement instead of policy improvement. Our framework, Heuristic Enhanced Policy Optimization (HEPO), effectively leverages heuristics while avoiding the pitfall of prior methods for mitigating reward hacking. HEPO achieves superior performance on standard benchmarks with well-engineered reward functions. More surprisingly, HEPO allows policy optimization to achieve good performance even when heuristics are not well-engineered and designed by non-expert humans, showcasing HEPO's ability to reduce human effort in reward design. % HEPO is a plug-and-play optimization method for leveraging heuristics in reinforcement learning. Code is available at https://github.com/Improbable-AI/hepo.