The integration of artificial intelligence in newsrooms has progressed from being a possibility to become a revolutionary reality. This chapter reflects on the opportunities that are already being exploited in the journalism industry, stressing the active role of the JournalismAI project in promoting diverse initiatives. The move towards an improved and advanced journalism requires renewed commitments. For this reason, the chapter also contributes a constructive, prudent and responsible view of the phenomenon, inviting prior reflection before producing content by means of a decalogue containing recommendations for tackling the AI phenomenon.
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