Research on the Influence of User Acceptance Willingness for AI-Generated Ads: A Perspective Based on Perceived Eeriness

Based on the uncanny valley theory, this study uses the scenario experiment method to explore user acceptance willingness toward AI-generated advertisements and its influence mechanism, and analyzes the roles of perceived eeriness, perceived trust, and perceived effort in this process. The study finds that perceived eeriness has a significant negative impact on user acceptance willingness toward AI-generated advertisements, while perceived trust and perceived effort play a mediating role between perceived eeriness and user acceptance willingness. This study provides a theoretical basis and practical implications for advertising practitioners and technology developers to optimize advertising design.