EMBEDDED ADVERTISING ENHANCEMENTS IN INTERACTIVE COMPUTER GAME ENVIRONMENTS

Patent №

US 7,901,288

Granted

2011-03-08

Filed 2006

Owner

INTERNATIONAL BUSINESS MACHINES CORPORATION

AI components

3

kr · planning · hardware

Assignment

Recorded

Dataset

AIPD

2023_r1 edition

Application

11379483

Advertisements may be selected for display to a user in a computer game environment based at least in part on one or more of a personality trait of the user as determined from monitoring a behavior of the user as the user is participating in the computer game environment, a user affinity for a subject of another advertisement as determined from monitoring activity of the user after the user views the other advertisement while the other advertisement is displayed in the computer game environment, and a characteristic of the user as determined from a username selected by the user.

Knowledge representationPlanningAI hardwareA63F 13/12A63F 13/61A63F 13/30A63F 13/87G06Q 30/02G06Q 30/0241G06Q 30/0251A63F 2300/5506

AI classification

AI hardware0.99
Planning0.95
Knowledge representation0.77
Natural language0.15
Machine learning0.08
Evolutionary computation0.07
Vision0.04
Speech0.01

Ownership

INTERNATIONAL BUSINESS MACHINES CORPORATION

assignment · 175030179

Assignors

BARSNESS, ERIC LAWRENCE, SANTOSUOSSO, JOHN MATTHEW

On an employer assignment, the assignors are typically the inventors.

From the same owner

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