HOW COMPANIES USE PREDICTIVE AND PRESCRIPTIVE ANALYTICS FOR CRISIS MANAGEMENT

Modern business processes are becoming too complex and dynamic for traditional, centralized management systems. They are being replaced by the principle of multi-agent systems, where instead of a single algorithm, there are many autonomous intelligent agents capable of independently making decisions and interacting with each other. The article examines how this approach creates the basis for a fundamentally new level of adaptability and sustainability of companies in the face of constant change.