ARTIFICIAL INTELLIGENCE IN HUMAN RESOURCE MANAGEMENT: TRANSFORMING THE FUTURE OF WORK

Abstract: Artificial Intelligence (AI) is transforming modern organizations by enhancing efficiency, accuracy, and strategic decision-making across various functional areas. Human Resource Management (HRM) is one of the most significantly affected domains, as AI enables automation, data analysis, and intelligent decision support. AI technologies are increasingly used in recruitment, employee onboarding, performance management, workforce planning, and employee engagement. These tools help organizations reduce manual workload, improve operational efficiency, and make objective, data-driven decisions. This study examines the role and impact of Artificial Intelligence in Human Resource Management by analyzing its applications, benefits, challenges, and future potential. The research is based on secondary data collected from academic journals, industry reports, and credible publications. The findings suggest that AI improves recruitment efficiency, enhances employee experience, supports workforce planning, and reduces administrative costs. However, issues such as data privacy, algorithmic bias, transparency, and ethical concerns remain important challenges. The study concludes that AI is not a substitute for human HR professionals but a supportive tool that enhances their strategic role. Responsible implementation of AI can help organizations develop efficient, transparent, and future-ready HR systems. Keywords: Artificial Intelligence, Human Resource Management, Recruitment, HR Analytics, Automation, Workforce Planning.