METHODS AND SYSTEMS TO FACILITATE A PURCHASE OF AN ITEM ON A NETWORK-BASED MARKETPLACE

Systems and methods to facilitate a purchase of an item on a network-based marketplace are described. A method receives a request via an application program interface that is presented by a network-based marketplace platform in a peer-to-peer architecture and utilized to receive the request from a network-based social platform. The request includes an identifier that identifies an item that is being offered for sale on the network-based marketplace platform. The method generates a virtual gift based on the item and interface information including the virtual gift. The method further communicates the interface information via the application program interface to the network-based social platform in the peer-to-peer architecture. The interface information includes the visually perceptible interface element that is configured to enable, upon selection, a purchase of the item on which the virtual gift is based by utilizing the application program interface to access the network-based marketplace platform.