METHODS AND SYSTEMS TO FACILITATE A PURCHASE OF AN ITEM ON A NETWORK-BASED MARKETPLACE

A method and system to the generation of a virtual gift on a network-based marketplace platform. The network-based marketplace platform receives a request from a second user. The request identifies an item that is published-on a user interface that is hosted by the network-based marketplace platform. The item is also offered for sale on the network-based marketplace platform. The network-based marketplace platform generates a virtual gift based on the item. The virtual gift includes an image of the item. Finally, the network-based marketplace platform communicates interface information that includes the virtual gift to a network-based social platform.