Applying an Image Overlay to an Image Based on Relationship of the People Identified in the Image

Applying an image overlay to an image is provided. A relationship type and a relationship strength between two or more people identified in a first image is determined based on profile data corresponding to each of the two or more people and a set of data elements determined to be common to the profile data corresponding to each of the two or more people. An image overlay is selected to apply to the first image based on the relationship type and the relationship strength between the two or more people and the set of data elements determined to be common to the profile data corresponding to each of the two or more people. The image overlay is applied to the first image generating a second image that includes the first image and the applied image overlay.