PUBLISHER PAYWALL AND SUPPLEMENTAL CONTENT SERVER INTEGRATION

The present disclosure is directed generally to systems and methods for allowing a website publisher to integrate a website's paywall system with the website's supplemental content server system. The system and methods of the disclosure allow a publisher to offer subscriptions to customers that result in the display of fewer or no supplemental content items to paying customers while the supplemental content retrieving code remains in place for all website visitors. Additionally, the system allows website analytics to be calculated for all visitors to the website.