GEO-CULTURAL INFORMATION BASED DYNAMIC CHARACTER VARIANT RENDERING

For dynamically changing a rendering of content, the content including a textual character is received at a mobile device. An encoding of the textual character uses a first code point according to a character encoding standard. The mobile device's presence at a geographical location is detected. The mobile device is associated with a user. A variant selection rule is selected at the device. The variant selection rule specifies a location based condition to select a variant corresponding to the textual character. A variant is selected at the device according to the variant selection rule, a variant mapping corresponding to the first code point. The variant mapping includes the variant. The encoding of the textual character is replaced at the device with an encoding of the variant in the rendering of the content.