CROSS-CHANNEL IN-STORE SHOPPER BEHAVIOR ANALYSIS

A method and system for cross-channel shopper behavior analysis. Tracking individual shopper behavior across many retail locations (i.e., across multiple channels) can be extremely valuable for product manufacturers and retails. A configuration of vision sensors and mobile access points can be used to detect and track shoppers as they travel a retail environment, forming a trajectory. The trajectory data can then be associated with Point of Sale data to form a full set of shopper behavior data. The shopper's data can then be aggregated for multiple visits to many retail locations in a geographic area. The aggregated shopper data can be filtered using application-specific criteria for further analysis.