GEOFENCING WITH WIRELESS BEACON BASED CONSUMER PRODUCT MARKETING

Systems and methods for using wireless beacons in point of purchase (“POP”) displays to facilitate the delivery of consumer oriented content to mobile devices is disclosed. Wireless beacons may be used to broadcast wireless signals from POP displays, where the wireless signals include data packets with unique identifiers for the wireless beacons. The wireless signals may be received by mobile devices. A remote server may communicate with the mobile device and provide the mobile device with up-to-date content associated with the POP displays. A geographic location of the mobile device may be assessed and used to determine if the mobile device is at an acceptable location for displaying the up-to-date content.