Correcting Existing Predictive Model Outputs with Social Media Features Over Multiple Time Scales

Methods, systems, and computer program products for correcting existing predictive model outputs with social media features over multiple time scales are provided herein. A method includes examining multiple items of user content derived from one or more social media sources during a given time period to identify one or more items of user content pertaining to a target entity; analyzing the items of user content pertaining to the target entity to determine one or more predictive features in the items of user content related to a target variable associated with the target entity; computing a correlation measure between each of the predictive features and the target variable; and modifying an output of an existing predictive model associated with the target variable via incorporation of the predictive feature with the highest correlation measure into the output of the existing predictive model to generate an updated predictive output.