METHOD FOR ADJUSTING CONTENT OF A WEBPAGE IN REAL TIME BASED ON USERS ONLINE BEHAVIOR AND PROFILE

A method and system for providing adjusted content in a webpage are described. The system monitors traffic to a website and tracks users that are visiting the website to identify one or more parameters relating to relating to the user, including parameters associated with an identity of the user, navigation behavior for the user within the website, and usage of content by the user within the website. The system analyzes the parameters and selects at least one statistical algorithm for a type of the parameter, and based on the analysis, identifies an organization to which the user belongs. The system selects and presents content for the website to be presented to the user based on the analysis.