TECHNIQUES FOR PROGRAMMATIC MAGNIFICATION OF VISIBLE CONTENT ELEMENTS OF MARKUP LANGUAGE DOCUMENTS

Techniques for programmatically magnifying one or more visible content elements of at least one markup language document, so as to increase the display size of those visible content elements. A magnification facility may be configured to apply multiple different zoom techniques. The magnification facility may be configured to evaluate the markup language document(s) at a time that the document(s) are being processed for display to select which of the multiple different zoom techniques may be applied at a time to increase a display size of visible content elements relative to a default display size for those elements. The magnification facility may be incorporated within the markup language document(s) and executed by a viewing application that processes markup language documents. For example, the markup language document(s) may form a web page and the magnification facility may be implemented as scripting language code incorporated into the document(s) of the web page.